THE NEED OF INTRODUCING AND IMPROVING FRANCHISE IN THE AGRI-FOOD SYSTEM OF THE REPUBLIC OF ARTSAKH
Zoran R. VITOROVIC; Artur NERSISYAN; Zaven BAGHRYAN, and Vachagan DADALYAN · 2023
Catalogue summary
The article proposes umbrella-brand franchising for Artsakh's agrifood sector, arguing that a shared model could bring resource-limited micro and small processors into coordinated production while using informal economic diplomacy and switching-cost logic.
Why this matters
It records a concrete development proposal for Artsakh's pre-displacement economy and the institutional assumptions behind strengthening local agro-processing.
Citation
Zoran R. VITOROVIC; Artur NERSISYAN; Zaven BAGHRYAN, and Vachagan DADALYAN 2023. THE NEED OF INTRODUCING AND IMPROVING FRANCHISE IN THE AGRI-FOOD SYSTEM OF THE REPUBLIC OF ARTSAKH. ALTERNATIVE. https://doi.org/10.55528/18292828-2023.1-155
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